2020

4 Ways To Make Your Direct Marketing As Effective As Possible

Direct marketing is a way to connect with your customers by sending them marketing material directly to their mailbox. When it comes to an effective direct marketing campaign, you can use strategies that will allow you to ensure that customers act on your direct mailing campaign. Way #1: Build an In-House List First, you are going to want to build an in-house mailing list. The best mailing list is an in-house list made up of contact information from past and current customers.

Digital Vs. Printed Annual Reports

Each year, when it is time to produce an annual report, you might wonder if you should create a digital report or a printed one. One option is to simply do both. Each type of report has its own benefits. Reaching a Larger Audience A digital annual report has the potential to reach and affect larger groups. You'll also save money because you will not have to print these reports and use paper and ink.

A Guide To The Four Color Process And Other Forms Of Professional Printing

The field of professional printing holds a market value of approximately $80 billion at the moment. This industry is continuously on the rise and not showing signs of slowing down, despite the fact that our society is moving toward digital practices more and more. Because of this, you need to start understanding things such as the four-color printing process, in addition to knowing the benefits of outsourcing your printing, and finding out how you can hire the best printing professionals available as a whole.

Having Postcards Printed? Follow These Simple Tips

Having postcards printed is a great way to send a personalized message to friends, customers, and even family members. There are numerous printing services that can design and print the cards for you. Still, it's helpful to know a little about the process. Following these tips can lead to a better postcard experience. 1. Choose the thicker cardstock. Most printing services will give you a choice between several different thicknesses of cardstock.