Digital Vs. Printed Annual Reports
Each year, when it is time to produce an annual report, you might wonder if you should create a digital report or a printed one. One option is to simply do both. Each type of report has its own benefits.
Reaching a Larger Audience
A digital annual report has the potential to reach and affect larger groups. You'll also save money because you will not have to print these reports and use paper and ink. Instead, the reports remain at a URL that anyone can access. Also, online versions are much easier to keep updated. Therefore, a particular online report will have a much longer shelf life.
Showcase Your Strengths
Printing on premium paper with a great finish can create an annual report that will be very impressive to the recipient. By hiring a digital print solution, you will be working with a team of artists who can bring your vision to life. Even experienced investors can find an annual report to be boring, but a skilled designer can help the investor read the data more quickly.
Use Interactive Elements
When you use digital reports, you will be able to incorporate interactive elements. For example, you can incorporate audio, video and infographics into your reports. Your report can help those who do not enjoy reading reports to obtain your information in a different way.
Allow Clients to Keep Track of Important Information
By having an online report, you will be able to keep track of important information and will have a report for each year that someone is an investor in your company. Some investors are also traditional and prefer to have a hard copy of a report. Other customers simply want a tactile experience and are tired of everything being digital. If your competition is only using digital reports, you will be able to benefit from a digital printing solution with files that can be easily updated with each release.
Tracking Readership
When you send a report out, you have no idea if it is read. However, when you have a digital report, you will be able to track how many individuals have downloaded the report, and you can use this information when planning out your marketing efforts.
Regardless of the type of annual report you choose to file, your report will be a great way to show your company's milestones and the vision that your company has for the future.
To learn more about your options, contact a digital printing service like Eastman Kodak Company.
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