Don’t Forget Business Cards!

About Me

Don’t Forget Business Cards!

Hi. My name is Michelle Jacobs, and I’m a newly certified notary public. I’m very excited about this new venture. I work a full-time job, so I’m going to start off being a mobile notary service on my off hours. My goal is to work my way into being a full-time notary public. I started to spread the word about my enterprise, and no sooner than I did, people began to ask for my business card. I hadn’t thought of that! I felt quite foolish and said they were still at the printer, and I’d have them soon. I contacted the printing service and got them on the job. I wasn’t prepared for all the available options. Business cards are serious stuff. You want yours to stand out, yet not to the point of being unprofessional. I’m going to share some things I learned about designing business cards.

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Is Automated Mailing Right For Your Business?

Automated mailing services are among the most common ways businesses target established and potential customers. If your company is checking out the possibility of using automated business mailing services, you might wonder if your use case is right for this approach. Fortunately, you can compare your situation to some of the stronger use cases to decide. You may want to consider these three.

Geotargeting

One of the simplest applications for automated mailing services is geotargeting. This is a process where you automate mailings to households or businesses throughout a defined geographical area. You might target based on ZIP codes, city or county boundaries, neighborhoods, digital market areas, or even GPS coordinates. The automated system will then generate mail items based on the addresses in the database to ensure maximum coverage.

Geotargeting generally works best for products and services that have wide appeals within the target areas. Pizza shops are the classic geotargeters because lots of folks like good deals on pizzas, and many send high-quality items because glossy depictions of food have strong appeal.

Mailing List

Automated business mailing services also work well at the opposite end of the spectrum. If you have a well-developed mailing list, you can target individual customers. This is an especially good approach for many B2B operations, and it can work well with some groups of residential customers if you know your targets well.

The best mailing lists develop organically. A business could ask customers for their addresses in exchange for signing them up for deals. Similarly, a business might collect customer addresses freely if its intake process allows it. This allows you to speak to proven leads with specific interests, and many businesses will develop multiple marketing items to target different groups.

You also can purchase a mailing list. However, it needs to be fresh because people come and go from addresses much faster than you might expect. Also, business customers can blip out of business overnight so freshness is critical in the B2B space.

Low-Cost Blanketing

Creating relatively low-cost mail products is a common tactic, especially with geotargeters. Bulk mail rates with properly sized items can achieve significant discounts from the postal service. Likewise, low-cost mailings allow businesses to target more customers, effectively blanketing areas.

This approach usually works best for folks who wish to maximize the number of people they reach. Many political campaigns blanket areas with low-cost mailings, for example. A store doing a grand opening might also blanket an area using automated mailing services to ensure it maximizes awareness. For more information on automated mailing services, contact a professional near you.


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